We bring your community to life onscreen.
We bring your community to life onscreen.
· Personality · Value · Trust · Feel · conveyed to prospective residents and families, even before speaking with them.
· Personality · Value · Trust · Feel · conveyed to prospective residents and families, even before speaking with them.
Our Cinematic Videos Reflect the Strengths & the Genuine Personality of Your Community
By presenting the moments that matter most, in a video, we illuminate the warm feeling and compassionate essence of your senior living community onscreen, showing who you really are, to your next resident, and to your next staff members.
How do you show what your senior living community really ‘feels’ like?
Watch How We Create a First Impression:
Through real conversations and moments between staff and residents, we cinematically bring your community to life onscreen, making an emotional connection between you and your audience.
What We Offer
COLLABORATIVE CREATIVE
We start by researching and collaborating with you to find the special stories for your unique community.
Studio-level interviews professionally directed. We specialize in bringing out the best performances in engaging conversations onscreen. We’ve directed feature films, documentaries, and commercials, but most importantly our expertise is in directing real people!
Professionally managed production and flexible scheduling, so very little downtime.
We create and edit with integrity, making quality our top priority. This is where our decades of Post-Production and Studio experience shines, as we use cinematic feature film level editorial suites. Our Post-production visual, audio, and music scoring and assembly process is comparable to high level film and TV production to finish each video at the highest standard.
We raise the bar with every production we do, as each expresses and launches a fresh new message and story into the world.
CUSTOMIZED VIDEO CONTENT
We create a combination of short-form videos and ads for multiple platforms attracting attention of audience prospects.
Plan A offers longer in-depth hero-based 3-act arc storytelling for long-form content highlighting the culture, feel, and advantages within your community which helps close the sale.
We became known for our famous award-winning “Origin Story” videos which have accumulated millions of dollars in sales for our clients around the world. This top level complete storytelling “mini movie” sells your customers from ‘Moment #1’ in the opening scene, as they sit back in their seats, and enjoy.
We also create and produce stand-out recruitment spot ads, testimonials, documentaries, celebrity/influencer collaboration, to help recruit and retain your staff, while shining the light on your unique appeal and dedicated staff.
We also provide professional photography stills and hi-res moving images to bring your website and social to life!
VIDEO RELEASE CAMPAIGN
Imagine your posts with your videos receiving a lot of views, engaging your audience with memorable content, all bringing in the leads you have been hoping for. We SPECIALIZE in YouTube and video distribution, making sure your story is seen by the RIGHT PEOPLE.
Educating audiences and building trust while managing impactful stories that inform and inspire audiences, positioning your community as the ‘authority’ on social media.
Lean, effective, affordable advertising campaigns to potential clients. There are ways which we’ve discovered to strategically reach your audiences, with a manageable amount of spend.
We know that it’s not enough to just make a video, it’s all about how it’s positioned, released, distributed, and shown to audiences to realize the full potential of its successful outreach.
Why us?
When our mother's life changed suddenly, we needed to find the best place for her. What took days of stressful research could’ve been learned in a definitive 8-min video.
Our Connection to You
WE WERE FACED WITH: How do we decide where is best for our mother to uproot her life and trust that she will be in the right place for her needs and in good hands with the staff? Absolutely daunting.
OUR PAIN: With only limited time to read through senior living websites with generic stock photos and make numerous phone calls, how could we know what these places are really like?
YOUR PAIN: How do you show that your senior living community is distinct, and offers more compassion than stock photos can emulate? How do you ensure prospects understand that you offer the best of everything that they’re looking for and didn’t even know they needed.
THE SOLUTION: Luckily, our mom is now in the perfect place. However, it was only after days of research, that this decision could confidently happen. I recognized that what mattered most, was the personable strengths of the community; and saw that what I had learned over a span of many days, could be discovered in watching an 8-minute informative video about that community. But, not just any video…
Who is Plan A?
TRACTION: We, Chris & Annmarie Aronoff, are award-winning feature film producers/directors, who have produced dozens of movies, TV series, and documentaries, who also specialize in producing cinematic branded content for multi-national companies globally resulting in a lucrative ROI. We help companies effectively connect with their target prospects, by bringing the genuine character and personality of a place or product to life onscreen.
SECRET TO SUCCESS: We specialize in featuring industries onscreen which we have a genuine connection, vested interest in, and immense gratitude and passion for. We know that there is an old stigma about senior care and what it used to be. We know how senior living communities have expanded in so many wonderful ways that people just don’t know about yet. Many people don’t consider it as a viable option, because they are unaware of this evolution of communities that are even better than one can imagine. We know that the right place with caring people can change a person’s life for the better in the moments that matter most. Thus, we have made it our mission to help show what your senior living community is actually like, how outstanding the caring people are, and how vibrant the atmosphere is.
THE RESULTS: We have initiated and produced video campaigns all around the world on six continents, and all across North America. We have 25+ years experience, leading over 380 marketing campaigns. Through our video campaigns, not only have our clients attracted customers, they have also attracted new recruitment, and maintained outstanding staff. It all starts with a vibrant onscreen welcome confidently showing who your company really is, and sharing it with the world.
How to Recruit & Retain Staff?
Videos as Recruitment Tool to Attract Top Talent
Senior living communities need to recruit top talent and retain great staff. When a staff member sees what they do is valued to the extent that they represent onscreen, it solidifies their importance as part of the team. After viewing this video, a staff member said this:
“This is amazing! It truly captures the love shared within the community. I’m excited to see our community showcased so beautifully. I feel incredibly lucky to be a part of it. I can’t wait to see what the future holds!”
If you’d like to see how our videos help companies recruit and retain staff, contact us to find out more.
Our Clients, Awards, & Projects
Our Clients, Awards, & Projects
Are you ready to connect with future residents and inspire your next recruits?
Our cinematic videos reflect the real personality and compassion of your senior living community, so that prospective residents and their families feel at home before they even visit.